Mori Fashion

Mori (森) -meaning forest- is a fashion that combines vintage elements, innocent cuteness, and an earthy feel into clothing styles. This style, like several other Japanese street fashion styles, strives to be doll-like, but to look like you have achieved this look in a natural and casual manner.

Mori fashion usually features many layers of neurtal, earthy-toned clothing, incorporating colors such as navy, burgandy, tan, brown, and creme.


There are elements within mori that are related to cute, but instead of incorporating big, colorful barrettes or bright or even pastel colors, it uses a more innocent and vintage idea of cute- think vintage children's clothing from around the 1930's made with simple while linen.

 
Drawing in vintage elements, mori fashion can also incorporate lace. Clothes are also loose fitting and usually A-Line (garments are narrowest at the top and then continually become wider -example: poodle skirt)

 
Accessories can include fur articles, leather bags, and other small pouches.

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And pocket watches are always acceptable